Editing and proofreading tend to be rather solitary pursuits conducted behind closed doors, away from the public eye. For many freelancers, the need to speak in public doesn’t crop up regularly. In fact, sometimes there’s little need to speak at all in the course of a working day, especially now that online methods of communication are so widely used.
And if a public speaking opportunity does occasionally present itself – the invitation to give a talk or deliver a session at a conference – there’s usually the option for the freelancer to say ‘no’ without jeopardising their core editing and proofreading business.
So what on earth would possess a freelance editor to step outside their comfort zone and train in public speaking? At a recent meeting of our local Society for Editors and Proofreaders (SfEP) group, we heard from neuroscience editor Julia Slone-Murphy about ‘The life-changing magic of public speaking’.
Julia described situations in the past when she had been obliged to speak in public: the sleepless nights beforehand, the sweaty palms, the racing heartrate, the typewritten script delivered rapidly and without looking at the audience… She recently decided to tackle her fear by taking some training. Stepping several miles outside her comfort zone, Julia signed for up both a stand-up comedy course and some training with the Public Speaking Academy. Here’s a summary of what she gained, followed by three top tips for public speaking.
- Increased confidence in public speaking
This, of course, is the whole point of the training. It’s all about better planning of content, more assured delivery, and the ability to hold the audience’s attention and convey a message effectively.
- Improved verbal communication skills
Public speaking training can increase skills and confidence when speaking in other professional situations, such as meetings and networking events. And when speaking to clients on the phone, the ability to organise thoughts and speak confidently comes in very handy.
- Improved eloquence in written communications
Perhaps less obvious are the benefits of training in terms of improved written communication skills. Again, the ability to put together a message logically and coherently is a real asset, whether it’s for an email to a client, a blog post or a business report. It certainly helps to create an impression of authority and confidence.
- A social boost
Personal as well as business relationships are increasingly conducted online, and it’s easy to get out of the habit of speaking to friends on the phone or meeting face to face. Increased confidence in speaking can bring a greater willingness to make time for social encounters and to communicate directly with friends.
- Greater self-confidence in everyday life
There’s a fantastic sense of success in seeing yourself improve in leaps and bounds, particularly in an activity you previously struggled with. It’s a real achievement, and one that makes you feel more competent and confident in everyday life.
Three Top Tips
1.Make it personal
Your audience will be much more engaged in your speech if you remember to be yourself. Remember that we all have something different to say, and a unique way of saying it. Weave your own personal experiences and views into the message you’re conveying. Your audience is more likely to relate to your ‘story’, and your speech is more likely to be memorable and entertaining.
2.Focus on the message
Rather than worrying about being the centre of attention during your speech, focus on delivering a message your audience will find interesting. That will move the spotlight away from you and onto your audience: it will help you to give a useful, generous and helpful talk, without worrying about what people are thinking about you.
3.Keep practising
You need to find opportunities to carry on honing your skills and developing your techniques, otherwise you’ll be back to square one. Signing up for regular training is a good idea, as is saying ‘yes’ to as many speaking opportunities as possible!
Julia has gained so much from the training that she encourages everyone to improve their public speaking skills, whether or not they’re planning to give a presentation or make a speech. Goodbye, sweaty palms and racing heartrate; hello, logical thinking, eloquent delivery and sparkling social and business encounters!